WHY IS SPORT SO IMPORTANT FOR OUR KIDS?
Sport is a huge part of Kiwi culture. It gives everyone the opportunity to simply ‘have a go’. For our kids it has many benefits including physical and social development. We all know that our kids need regular physical activity but why? Sport improves a child’s fitness and helps their growth and development. It allows our kids to build strong bones and muscles, help maintain their weight and decrease the risk of health related issues, which can be developed later in life. Physical activity makes sure that our kids get better sleep and have a better outlook on life. Healthy, physically active kids also are more motivated, alert, and successful.
The friends and memories made playing youth sports will last a lifetime. Working as a team with your friends to reach a goal helps our kids to develop communication and problem solving skills that will benefit them on the field and off. Spending time with friends and making new friends, is one of the most common reasons why kids want to play sport and continue to play sport. There’s no better feeling in sport than getting to hang out with your mates, learn and grow together and share the experience and success of what hard work brings.
LIFE LONG LESSONS
Along with the physical and social benefits sport teaches our kids valuable life lessons. Kids learn about teamwork, leadership and sportsmanship. Sports is about giving it their best shot and turning up on game day, rain or shine. It’s about high-fiving their teammates after a win or getting back up and dusting themselves off after a loss. MILO® has a proud history and strong association with junior sport in New Zealand today! Many famous Kiwi athletes began their career in a MILO® sports program including current members of the Kiwi cricket team.
HOW MUCH EXERCISE SHOULD OUR KIDS BE DOING?
Today the amount of kids playing sport is dropping. Less than 1 in 4 Kiwi kids are meeting the recommended daily exercise of 60 minutes each day. This is having a negative impact on the health and wellbeing of our children.
That’s why we continue to work hard to encourage more kids to get active through sport as demonstrated by our sport partnerships and initiatives.